Brand Definition
brand
See also Brand
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English
Wikipedia has an article on: BrandEtymology
Old English brand (“fire, flame”), from Proto-Germanic *brandaz. Cognate with Dutch brand, German Brand.
Pronunciation
- (UK) IPA: /bɹand/, SAMPA: /br\and/
- (US) IPA: /bɹænd/, SAMPA: /br\{nd/
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Audio (US) (file) - Rhymes: -ænd
Noun
brand (plural brands)
- (archaic or poetic) A piece of wood red-hot, or still burning, from the fire.
- (archaic) A sword.
- A mark of ownership made by burning, e.g. on cattle.
- A branding iron.
- A name, symbol, logo, or other item used to distinguish a product, service, or it provider.
- 1999, Bernd Schmitt, Experiential marketing, page 39:
- The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
- 2000, Duane E. Knapp, The Brandmindset, page 67:
- In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"
- 2010, Gayle Soucek, Marshall Field's: The Store That Helped Build Chicago, page 136:
- Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand.
- 1999, Bernd Schmitt, Experiential marketing, page 39:
- A specific product, service, or provider so distinguished.
- Some brands of breakfast cereal have more sugar than is really healthy.
- Any specific type or variety of something; a distinct style, manner.
- I didn't appreciate his particular brand of flattery.
- The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
- (Can we verify() this sense?)(advertising) A product's attributes — name, appearance, reputation, and so on — taken collectively and abstractly.
- The company still has to do more to build the brand.
Synonyms
- (distinguishing name, symbol or logo): trademark, logo, brand name, marque, tradename, proprietary name
- (reputation): repute, name, good name
Derived terms
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Verb
brand (third-person singular simple present brands, present participle branding, simple past and past participle branded)
- (transitive) To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
- When they caught him, he was branded and then locked up.
- (transitive) To mark (especially cattle) with a brand as proof of ownership.
- The ranch hands had to brand every new calf by lunchtime.
- (transitive) To make an indelible impression on the memory or senses.
- Her face is branded upon my memory.
- (transitive) To stigmatize, label (someone).
- He was branded a fool by everyone that heard his story.
- 2011 October 23, Phil McNulty, “Man Utd 1 - 6 Man City”, BBC Sport:
- As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".
- (transitive, marketing) To associate a product or service with a trademark or other name and related images.
- They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
Translations
burn the flesh
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Adjective
brand (not comparable)
- (advertising) Associated with a particular product, service, or company.
- That computer company has brand recognition.
- Have we settled on our brand name?
Related terms
Danish
Etymology
From Old Norse brandr.
Noun
brand c. (singular definite branden, plural indefinite brande)
- fire (occurrence of fire in a certain place)
- smut (plant disease)
Inflection
Inflection of brand| common gender | Singular | Plural | ||
|---|---|---|---|---|
| indefinite | definite | indefinite | definite | |
| nominative, dative and accusative | brand | branden | brande | brandene |
| genitive | brands | brandens | brandes | brandenes |
Dutch
Etymology
From Old Dutch *brand, from Proto-Germanic *brandaz.
Pronunciation
- Rhymes: -ɑnt
Noun
brand m. (plural branden, diminutive brandje)
- fire (such as a house fire)
Derived terms
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Verb
brand
French
Etymology
Middle French, from Old French brant, from Frankish *brand, *brant ("firebrand, flaming sword"), from Proto-Germanic *brandaz (“firebrand, torch, sword”), from Proto-Indo-European *bʰrenu- (“to burn”). Cognate with Old High German brant (“fire, firebrand, burning iron”), Old English brand (“fire, flame, brand, torch, sword, weapon”), Old Norse brandr (“fire, firebrand, sword”). More at English brand.
Noun
brand m. (plural brands)
Italian
Etymology
English
Noun
brand m. inv.
- brand (product symbol)
Swedish
Pronunciation
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audio (file)
Noun
brand c.
- accidental, uncontrollable fire
Declension
Declension of brand| singular | plural | |||
|---|---|---|---|---|
| Common | indefinite | definite | indefinite | definite |
| nominative | brand | branden | bränder | bränderna |
| genitive | brands | brandens | bränders | brändernas |
Related terms
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