Tourism In Australia Information
Tourism in Australia is a large sector of the economy. In 2003/04, the tourism industry represented 3.9% of Australia's GDP at a value of approximately A$32 billion to the national economy.[1] Tourism's share of GDP has been slightly decreasing over recent years. 1.1% of total exports of goods and services.[2]
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Trends
Cavill Avenue Mall on the Gold Coast, in QueenslandAt least until September 2001, tourism and particularly international tourism had grown rapidly for the past two decades.[citation needed] 5.7 million tourists visited Australia for the year ending April 2010.[3]
During 2001–2002 and 2002–2003, external events such as the September 11 attacks and the Severe Acute Respiratory Syndrome (SARS) scare caused changes to the level of international visitors to Australia. The internal event of the collapse of the country's second biggest airline Ansett Australia also led to a decline in tourism. [1]
Visas
All visitors to Australia, apart from New Zealanders, require advance permission to enter the country. For most countries, a full visa is required, but holders of certain passports from some OECD and some East Asian countries are able to apply for the simpler Electronic Travel Authority which enables one to apply and be granted a visa.[citation needed]
Marketing
See also: Tourism Australia, and Australia Week
Australia's international tourism campaigns have focused on Australia's laid-back style, such as an 1980s advertising campaign featuring actor Paul Hogan telling American tourists "I'll slip an extra shrimp on the barbie for you", or its cheeky side, as in its controversial 2006 campaign in the United Kingdom using the Australian colloquialism slogan "So where the bloody hell are you?".[citation needed]
The latest campaign “New York” and “Shanghai” was launched on the 8th of October 2008. The two television commercials are being rolled out in 22 countries. Eleven print advertisements, shot in every Australian State and Territory, have been produced in conjunction with DDB Worldwide, Tourism Australia’s new advertising agency. DDB will produce Tourism Australia’s next international campaign to be rolled out post-June 2009.[4]
Types of tourists
International tourists
A tourist plane prepares for take-off from the Melaleuca Airstrip in the South West Wilderness of TasmaniaThe top 10 countries for short term visits to Australia:[5]
Japanese tourists make up a distinctive part of the Australian tourism market, usually taking short package tours which concentrate heavily on the iconic sights (typically Sydney, Uluru, Gold Coast and Cairns),[citation needed] and viewing Australian native animals (particularly the koala).[6]
Backpackers
Another major source of tourists to Australia include backpackers, mostly young people from Western European countries (particularly the United Kingdom) and North America. Spending more time in Australia, these travellers tend to explore considerably more of the country. Many backpackers participate in working holidays enabling them to stay longer in the country. Working holiday visas for Australia are available for those aged 18 to 30 for most Western European citizens, and also citizens of Canada and some developed East Asian nations such as Japan and South Korea.[7]
Domestic tourism
Australians are big domestic travellers as well, with a profusion of seaside resort towns in every state (many located on or near good surfing beaches), mountain retreats, plentiful national parks, rivers, fishing locations, wine growing regions, as well as domestic visitation of the major tourist spots.[citation needed]
Domestic tourism peaks during the Australian school holidays.
Major events
Major events attract a large number of tourists.
Sporting
The 2003 Rugby World Cup attracted 65000 international visitors to Australia.[8] The 2000 Sydney Olympics resulted in significant inbound and domestic tourism to Sydney. During the games, Sydney hosted 362,000 domestic and 110,000 international visitors. In addition, up to 4 billion people watched the games worldwide.[9]
See also
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References
- ^ a b "1350.0 - Australian Economic Indicators, Jan 2006". Abs.gov.au. http://www.abs.gov.au/AUSSTATS/abs@.nsf/featurearticlesbyCatalogue/56DEEBA1C966180ECA257122001AC52D?OpenDocument. Retrieved 2010-07-09.
- ^ "Home". Tourism Australia. http://www.tourismaustralia.com/content/Research/Factsheets/Inbound_TourismFINAL0506.pdf. Retrieved 2010-07-09.
- ^ "Visitor Arrivals Data". Tourism Australia. http://www.tourism.australia.com/en-au/research/default_3935.aspx. Retrieved 2010-07-09.
- ^ "Tourism Australia Walkabout in Transformation Campaign". Theinspirationroom.com. 2008-10-08. http://theinspirationroom.com/daily/2008/tourism-australia-walkabout-in-transformation. Retrieved 2010-07-09.
- ^ "Tourism Arrivals April 2010". http://www.tourism.australia.com/en-au/documents/Corporate%20-%20Research/April_2010_visitors_by_market.pdf.pdf!OpenDocument.
- ^ "Hamilton, Clive - Cashing In On Koalas" (PDF). http://www.clivehamilton.net.au/cms/media/documents/articles/Cashing_in_on_Koalas.pdf. Retrieved 2010-07-09.
- ^ "Visa Options - Working Holiday Makers - Visas & Immigration". Immi.gov.au. 2008-10-29. http://www.immi.gov.au/visitors/working-holiday/visa-options.htm. Retrieved 2010-07-09.
- ^ "1301.0 - Year Book Australia, 2005". Abs.gov.au. http://www.abs.gov.au/AUSSTATS/abs@.nsf/featurearticlesbyCatalogue/42B5A8F5F7C588D4CA256F7200832FE7?OpenDocument. Retrieved 2010-07-09.
- ^ "1301.0 - Year Book Australia, 2002". Abs.gov.au. http://www.abs.gov.au/AUSSTATS/abs@.nsf/featurearticlesbyCatalogue/E7E546D49DCA1D97CA257298000CED32?OpenDocument. Retrieved 2010-07-09.
External links
- http://www.isr.gov.au/library/content_library/TourismGreenPaper.pdf
- Tourism Australia
- Come Walkabout on YouTube
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Categories: Tourism in Australia | Economy of Australia
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